Real Creator, Real Meal

RealMeal was born out of necessity.
In 2019, while attempting selection for one of the UK’s elite military units, I was told:

“You’ll never eat enough to replace what you burn. Just keep eating.”

But the options were terrible — sugary flapjacks, processed bars, and gut-wrecking endurance gels. Nothing came close to what we really needed: a clean, high-calorie, easy-to-digest, portable meal that could keep up with extreme demands.

Injury forced me off the course, but the fuelling problem stuck with me. So I built the solution.

RealMeal Real Creator Will Simpson Fitness

Real Performance. No Junk.

After 6 months of trialing different recipes in my kitchen, we teamed up with top UK food scientists and, after 42 iterations, we landed on a bar that delivers:

  • 600+ calories
  • Perfect macro balance (60% carbs, 20% protein, 20% fats)
  • Vegan, gluten-free, made with only 11 natural ingredients
  • And crucially — it tastes great, even under stress

Tested Where It Matters

RealMeal was first used by candidates on the UK’s toughest military courses.
Then it spread — to mountaineers, ultra-runners, polar explorers and entire military units.

Today, RealMeal fuels:

  • Summits of Everest
  • South Pole expeditions
  • Ocean rowers crossing the Atlantic and Pacific
  • And everyday legends training, working, or pushing through something tough

No Investors. No Fluff. Just Real.

We’ve never taken investment. We didn’t run an ad until 2024. But 100,000+ bars later, RealMeal is trusted by people who don’t stop when it gets hard — they push on.

We exist for those who go further. Who move through discomfort. Who need fuel that works as hard as they do.

RealMeal isn’t just a bar.
It’s fuel for those who will not stop.

Contact Me